Crowdsourcing Case Study: 99Designs

Increasingly, crowdsourcing has become a popular business model. Despite its popularity, there is a high level of skepticism for crowdsourcing services. Today we quickly review a company that has successfully built a crowdsourcing business model. is a marketplace where you can crowdsource your design work such as logos, web templates, and other design needs. They built a very lucrative business model that attracts a large set of designers to the marketplace.

Reach – Usually trying to find a good designer or an agency accommodating to your design needs and vision can be very complicated and miscommunicative. Compared to the traditional search, posting a design job to a marketplace like 99designs will provide you access to numerous freelance/independent designers and small agencies on demand.

More Options – Unlike the limited designs created by an individual designer or agency, a crowdsourced marketplace enables you to receive quantified number of designs created by designers all over the world to choose from.

Turnaround Times –Working with a specific design agency can limit your work from completing based off their schedule. Using a crowdsourcing business model, the multitude of designers are not only fighting for your bid with pricing, but also on how fast they can finish your design.

Affordable – Design services is an expensive process when working with agencies and in many cases you may not exactly get the design you might have envisioned. 99Designs makes it affordable for anyone to create a project using pre-defined pricing models and receive several designs bids and offers. Aside from these reasons on why crowdsourced marketplaces work, you will find additional benefits below:

Traditional Design Buying vs Crowdsourcing Design Buying
Traditional Design Buying  99Designs Model
Individual Reach  Marketplace of Designers
Slow Turnaround (~3-15 Days)  Faster Turnaround (~2-3 Days)
1-5 Bids = Expensive Rate   Competitive Marketplace = Cheaper Rate
Expensive Successful Placement Fee Flexible Split Fee Payscale
Unreliable Results  Higher Guarantee of Designs Approval
Upfront Payments Increases Risk  Pay after Design is Completed

At Jobhuk, we have applied similar principles and built a crowdsourced marketplace for recruitment. Here  the employer (buyers) crowdsource their recruitment efforts to a large pool of professional recruiters and agencies around the world.

Become an independent recruiter with Jobhuk
 Become an Independent Recruiter

Characteristics of a Successful Independent Recruiter

Do you ever question yourself on what separates a successful independent recruiter from an unsuccessful recruiter? We developed this intricate checklist for you to learn about how to become a successful recruiter of your own.

  1. Knowledge of the industry. – Before diving in and using your network to find qualified applicants for your employers, an independent recruiter must know the ins and outs of the industry. You must read the job description and learn about what makes an applicant well qualified from one that barely misses the mark. This knowledge is beneficial to multiple freelance recruiters. One, you will gain the respect of an employer for always referring qualified leads. Employers use freelance recruiters to help sift through the leads that are deemed unqualified. Two, you will save yourself time by not having to focus on many applicants at once for a specific job post. Knowledge is power and a money maker. 5
  2. Organization – Learning to stay organized is a vital characteristic in a successful independent recruiter. As you grow your network and you start submitting resumes, you want to stay systematized on each applicant’s status and tracking. Jobhuk provides you with tools to track applicants for independent recruiters. However, tracking is only one organizational component to success as a recruiter. Staying organized will keep you on top of who you are meeting with at the moment, the industries you are currently communicating with to find applicants, and most importantly your network and the employers you work with will notice how well you handle multiple assignments at once.
  3. Networking – Success in freelance recruiting is about expanding your reach to make sure the right candidate comes across your path. In order to expand your reach, an independent recruiter must continuously network. Networking does not mean that one must concentrate on the quantity of the people, but more so on the quality of the people they encounter.
  4. Patience – The most important key to becoming a successful independent recruiter (and life itself) is patience. Recruiting is a very competitive market to qualify leads and earn commission. It requires patience and perseverance to earn that high split fee payout. Employers are looking for the key individuals that can fill that role and do it successfully. Because their time and money go into molding this individual into their company, they want to know if this individual has the character and drive to become one of them. That means they may reject most of the resumes you send over. Though, the one they receive of yours that is qualified, the successful hire will earn you high returns that was worth the patience and perseverance.

These four aspects to becoming a successful independent recruiter will leverage yourself from among the current agencies. Independent recruiting is a position which provides a high return of investment. If you have the knowledge of the industry, stay organized in your work, continuously network with individuals, and stay patience through the process, you will become successful at recruiting.

4 Reasons to Become an Independent Recruiter

  • 1. Become your own boss. As an independent recruiter, you are able to set your own working culture, working environment, and working rules. Recruiting as a freelancer gives you freedom to make the business choices and networks you choose to target for sourcing resumes.
  • 2. Schedule your own hours. Working independently as a recruiter provides you the luxury to work on your own schedule. Though, the strict 9am-5pm is not usually one that an independent recruiter needs to set for hours, but timing does make a difference. It is all about timing when sourcing candidates to a pool of applicants in an employer’s inbox.
  • 3. Increase your self-worth. Knowing the employer and their culture is important to find the correct applicant. Understanding the personality of a vast network of job seekers can make your job more valuable. The employer knows that you are not only vetting qualified applicants, but also through an additional personality fit process. Referring your network not only vouches that you know their personality. In turn a company is more likely value your thoughts on an individual’s strengths/weaknesses.
  • 4Money, money, money. Working as an independent recruiter has its monetary benefits when the recruiter knows how to source the best. Each referral is worth the continuous follow ups, validating resumes, and consistent communication between candidate and employers. One referral can keep you comfortable until you work for your next referral.


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